Take "Cowboy" for example. The boy costume is cute and functional, but what in the heck is up with the fringed mini-skirt? I'm sure that'll be great for riding horses. And it is not just the costumes. The boy costume is called, "Boy Cowboy Costume" but the girl gets to be a "Cowgirl Diva". Just what I want for my 4 year old.
And then there were the pirate costumes. Both my daughter and son love pirates. Once again, the boy costume was very cute. Lil' Buddy could be a "Pirate King" but Miss M . . . she could be a "Pirate Cutie" at best and a Pirate . . . Hooker(?) at worst.
Of course, the only reason they carry costumes like that is because people buy them. So fellow citizens of the world: Do Not Support This. Girls are so much more than Divas, Cuties and Princesses.